Hyper-sustainable coffee brand to open first cafe in Bristol

A coffee brand is to launch its first Truestart & Co cafe and coffee shop in the heart of Bristol today.

The pair behind the brand is local couple Simon and Helena Hills, who were nominated as ‘Entrepreneurs of the year’.

Truestart & Co, which is based at Runway East, is a significant step up for the Hills’ business ambitions, taking their healthy, hyper-sustainable coffee brand coffee brand into their own retail space.

They are building on the huge success of their brand over the last few years, which has been selling in local shops and healthy food stores nationwide and internationally.

Truestart & Co will serve up super high quality, hyper sustainable coffee range of cold brew, nitro and ground coffee and Tumeric lattes.

It will also offer a range of locally sourced healthy meals and treats including Avocado and courgette cake, Asian Vermicelli Noodle Salad with Ginger Tofu (vegan) and fig and beetroot salad.

Food is freshly made every morning after visits to local markets, so will be seasonal and mostly organic and plant-based. Other fresh young brands, like Brave Foods, are also available.

Truestart & Co will offer a range of organic loose leaf specialty teas, specially sourced by Helena’s mother, a tea expert extraordinaire, to include Chinese Rose Congou and Bourbon Vanilla & Rooibos, Black Lemon, Chinese Gunpowder Green.

The brand is the first in the UK to use 100% biodegradable packaging, including Nespresso pods, and the only flavoured cold brew range to be sugar free, vegan, 100% natural and zero calories.

Helena Hills said, “The success of the brand meant that we had the confidence to invest to rebrand it to appeal to a wider audience and be truer to ourselves. We have always believed in living a life less ordinary and our new brand is rooted in the very fact that normal is boring; we are wild for life and our coffee enables all of its fans to do the same as it is a totally natural energy kick. We are so excited to take Truestart & Co across the country and beyond.”

Once the Bristol cafe has established itself successfully, the Hills will take the TrueStart & Co brand across the country and are looking forward to a long term partnership with Runway East, which are also growing fast.

TrueStart Cold Brew and Home Brew Coffee is also listed in selected cafes, bars and retailers and will launch this month on Ocado.