New London street food market to open early 2019

The Upper Place, a brand-new street food market, is set to open early 2019 on the first floor of Nags Head Market in Holloway, London N7.

The Upper Place will offer guests a tour around the globe through a selection of London’s most prolific street food brands with a focus on authentic and innovative concepts. The Upper Place will ensure all vendors are offering dishes to suit all dietary requirements including a variety of vegan and vegetarian options.

Street food in London has become increasingly popular year on year with some of the capital’s top restaurants beginning their journey as a street food stall or pop up. Street food is known to be at the forefront of innovation and creativity with their ability to adapt quicker and more effectively. The Upper Place will react to this by providing only top-quality food with freshness and originality at the heart of all vendors.

Holloway is fast becoming one of the most exciting areas for food and drink in London with the arrival of numerous critically acclaimed restaurants alongside established restaurant groups.

With big brands opening in the vicinity, Holloway is becoming a destination for dining, showcasing the demand for more food halls and eateries in the area, and The Upper Place will capitalise on this. The Upper Place will target multiple audiences including tourists, students, Londoners as well as local businesses and residents.

The Upper Place will pioneer the growth of the Holloway Road food scene, offering an informal and sociable environment with sharing tables to encourage group dining. It will serve delicious food in an exciting space, becoming a perfect place to pop in for a bite to eat or spend all night with friends. There are numerous further developments in mind for the future of The Upper Place to include a roof terrace garden and vintage games room.

The Upper Place Co-Founder and Managing Director Simone Moroni, also manages successful pub group The Italian Job based in Chiswick, Notting Hill and within Mercato Metropolitano. The Italian Job will open two sites within The Upper Place, one on each floor of the market.

The founders of The Upper Place are partnering with the owners of the Nags Head Market, which will be their first joint venture with big plans to expand the brand throughout London and the UK. The market will be approximately 7,000 square foot and have a total of 17 units within the space across the first floor and an additional 5 units on the ground floor court; vendors can choose between a half or full-size unit.

Moroni Said, “We’re hugely excited about this new project, The Nags Head Market opened in 1975 and has a great history as a local market serving the local community for so many years. By investing in the first floor of the market we are redeveloping an existing part of the building, which will be united with the downstairs market, adding value to this iconic destination.

‘We are investing in Holloway as we see the enormous potential here, to create a destination for dining that this area and the local community deserves”.