Robinsons creates animal-freindly ale

Robinsons Brewery, leading brewery firm based in the heart of Stockport for almost 180 years, has just released its newly developed animal-friendly ale, invented solely for their much-adored Shire horses; Hopnik, Wizard and Bobek.

The brand-new straw-coloured Swishing Tail encapsulates rich flavours of hay and strong roasted malt, accompanied by hints of sweet carrot and a twist of swede root. The special formula has been worked on for over one year from a detached brewing area onsite, and the recipe has been created in accordance to Robinsons’ Shire’s favourite treats. Ingredients are blended to create a distinct taste with a unique aroma, and the liquid is formed using state of the art brewing equipment, creating the perfect thirst quencher for Robinsons’ horses to enjoy after a long day of exercising or representing the company at shows nationwide.

Gill Yates, Brand Manager for Robinsons Brewery, said, “2016 was a great year for Robinsons, and we wanted to try something completely new for 2017. There are lots of beers for dogs in the market, but since our horses are such an important part of our heritage, we ventured into this completely fresh market of brews.

‘The formula for Swishing Tail has been in the development process for over one year, as we had to make sure the flavour counts and liquid were of the absolute best quality for our gentle giants. We have finally perfected the delicious ale for our Shire horses, and today they get their first taste!”

A familiar and much loved part of Stockport and Robinsons’ rich heritage, Hopnik, Wizard and Bobek are the latest in a long line of Shire horses which, apart from a brief interruption during the First World War when all horses were sold for war duties, have served Robinsons Brewery for over 100 years.

Helen Preece, Head Horse Person for Robinsons Brewery, said, “Our boys are good loyal workers! Whether it’s representing Robinsons at regional events, weddings and shows, making guest appearances at pub openings, or just keeping up appearances exercising in and around Stockport, the boys earn their keep. And we believe, like any staff member, they too deserve a drink after a hard day’s work. Well, now they can! We’re overjoyed to produce a beer in their honour, and can’t wait for them to taste their very own version of the nation’s favourite drink – beer – for the first time!”
Additional plans involve expanding the range with flavours such as banana, peach and even polo mint, which is Bobek’s favoured indulgence. Robinsons also plan to launch a selection to the horses of the public – dates to be confirmed.