Walkers Shortbread launches foodservice snack packs range

Walkers Shortbread, purveyors of the world’s finest shortbread for 120 years, has today announced the launch of a new range of luxury biscuit snack packs for the out-of-home and foodservice sectors.

Offering a distinctively contemporary new-look for the leading biscuit manufacturer, the range will continue to provide premium products with unparalleled provenance to the foodservice industry.

Extending its existing snack packs range of shortbread, Walkers welcomes an 11-strong line-up of biscuits, individually wrapped (single serve), catering to the needs of the quality-conscious caterer and the increasing demand for new flavour combinations with the introduction of six new variants in premium new-look packaging.

Designed to appeal to the existing luxury hotel customers while attracting new market sectors the indulgent range includes assorted biscuits, finger biscuits and shortbread rounds.

The offering is positioned alongside the introduction of the finest flavour combinations including: Viennese Vanilla Bean Swirls, Buttery Oat Shortbread Round, Milk Chocolate & Hazelnut Biscuit and Dark Chocolate & Ginger Biscuit, available in single and twin packs between 20g-30g.

Baked to Walkers traditional methods using only the finest ingredients, the company will continue to produce its current selection of iconic pure butter shortbread classics, alongside finger versions featuring Chocolate Chip Granola and Oat & Raspberry Biscuit. These singles offer a premium biscuit suited to everyday snacking occasions especially breakfast and elevenses.

Jim Walker, Joint Managing Director at Walkers Shortbread, said, “In line with Walkers policy of continued development and improvement, the foodservice range is being refreshed and several new ranges have been added to meet the need for more indulgent snack biscuits for use in the foodservice applications including restaurants, hotels and travel requirements.

We have been developing the foodservice range for the last 18 months to ensure the quality and excellence the company prides itself on continues to excite our loyal customer base, while offering an innovative product which delivers the same great taste accompanied by new flavours in inspiring new packaging.”

Remaining true to the Scottish-based family quality brand values, the snack packs contain no artificial flavourings, colourings, additives or GMO ingredients, as well as being certified Kosher OUD and suitable for Vegetarians. Ideally suited to the international traveller.