First UK vegan pizzeria to open second site in London

Brighton-based Purezza, the UK’s first vegan pizzeria, is set to open its second outlet in London’s Camden in February next year.

Purezza – meaning ‘purity’ – opened its Brighton site in 2015 and is now seeking funding for a roll out across the country.

The 100-cover Camden pizzeria will be spread over two floors and will offer an entirely vegan menu, with wholegrain sourdough pizzas, pastas, burgers, raw dishes, and gluten-free food.

Pizzas include Popeye – marinated spinach leaves, portobello mushrooms, cherry tomatoes, topped with ricotta-style cheese, and Couch Potato – white base with smoked mozzarella, roasted potatoes, Sicilian fried aubergine, pea pancetta & basil.

The company stated, ‘Purezza has reverse engineered a number of animal-based foods including vegan meat and cheese in its lab in order to recreate them with plant-based ingredients.’

The brand offers a range of artisan cheeses, including its famous houseblend rice mozzarella as standard for pizzas. There’s also ‘meats’ such as pancetta, mince, and burger patties created with plant proteins.

The drinks menu serves up craft beer, cocktails, wine, soft drinks, smoothies and a range of coffee beverages.