Florette launches Smoothie Mix range

Salad brand Florette has just launched a Smoothie Mix range, which is a prepared bag of mixed salad leaves and vegetables, with a sachet of seeds and dried fruit.

The new smoothie packs can be added to fresh fruit and juice, then blended until smooth.

The Smoothie Mix comes available in two varieties: Superfood, a mix of spinach beetroot, carrot, ruby chard with a sachet of sunflower, pumpkin and hemp seeds with dried blueberries; and Energy Boost, which includes beetroot, spinach, baby kale and ruby chard as well as a sachet of sunflower and flax seeds and dried cranberries.

Rebecca Walker of Florette said consumer research has shown consumers are more “health conscious” than ever before, however making healthy choices can be “particularly difficult” for those with a busy lifestyle.

Walker continued, “Smoothies aren’t new, but for consumers with a hectic lifestyle, thinking about what ingredients to buy can be a hassle.”

“Our insight found that consumers are looking for tasty options that are fresh, convenient and nutritious – and our Smoothie Mix range is just that.

“Our expansion into the smoothie market presents the opportunity to reach a new audience, who may not have tried our products before, as well as offering exciting new options for existing consumers.’