Fuller’s & Friends collaboration project goes global

Fuller’s has today announced the project kick-off of its second collaborative six-pack of beers, known as Fuller’s & Friends – this time working with breweries from all over the world.

The pack, due to be released in late spring, will be sold exclusively in Waitrose & Partners and will see Fuller’s collaborate with Magic Rock from England, Pilot from Scotland, Tiny Rebel from Wales, Stone & Wood from Australia, Woodstock from South Africa and Mack from Norway. Six of Fuller’s brewers will each partner up with a different brewery to put their heads together and create a different style of beer to go in to one six-pack.

The beer styles and format of this pack are still a work in progress and further announcements will be made as the project develops – updates can be found on social media using the hashtag #FullersandFriends.

Georgina Young, Fuller’s Head Brewer, said, “I’m so excited about this new project and these new friendships. Last year’s beers were a really eclectic mix of styles, which made an interesting pack of beers. This year, we’re going to work on even more beer styles – embracing trends and flavours from our international colleagues.

“Waitrose is a great partner for this project too, they understand the excitement it creates in all the brewers and that there is opportunity for some wild and wacky brews to be concocted – Waitrose has given us brewers free reign on creativity when it comes to beer styles. We’re still at the early stages of this, so there are a lot of conversations to be had and beers to be drunk before we finalise plans and I look forward to every step of this project.”