Futura Foods Introduces New Provolone Pots to Help Boost Seasonal Profits

With party season fast approaching, Futura Foods, the UK’s leading supplier of Mediterranean-inspired dairy products, is introducing an authentic new Italian cheese into its range in a bid to help outlets drive incremental sales. 

The cheese specialist is launching a new Provolone, a semi-hard, cow’s milk cheese which originates from Southern Italy. With a nutty, slightly piquant taste which intensifies when melted, its versatility makes it a unique and delicious option for sharing boards, starters and mains alike in the run-in to Christmas.

Available in ready-to-bake 100g and 200g rustic clay pots, the cheese’s easy-serve format means busy chefs can create a theatrical dish with the absolute minimum of fuss. A premium serve with a highly profitable price-tag, especially when paired with quality add-ons.

John Steele, National Account Controller, Futura Foods, says: “Cheese has always been popular at Christmas and so this year we have launched our Provolone pots to make it that little bit easier for operators to profit from a versatile festive favourite.

“Try serving with a rocket and rosemary salad garnish and crusty Italian bread for a popular sharing board. Or else simply sprinkle with paprika, chilli powder and basil for an easy and impressive starter. For the more adventurous, a provolone soufflé with porcini mushrooms and pea purée makes for a premium main that’s also suitable for vegetarians.”

Provolone pots are supplied in 100g and 200g formats and are available from selected wholesalers.

Futura Foods is one of the largest suppliers of continental cheese to the UK and Ireland. The range includes Greek, Cypriot, Italian, Spanish and Northern European cheeses from carefully selected partner dairies across Europe. The company’s flexible distribution network enables it to supply an extensive range to retailers, wholesalers, food manufacturers and food service.

For more information on the range visit www.futura-foods.com

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