IHG enhances F&B offer across Holiday Inn & Holiday Inn Express sites

InterContinental Hotels Group (IHG) has announced new food and beverage (F&B) enhancements across Holiday Inn and Holiday Inn Express sites in the US and Canada.

The Holiday Inn brand is now offering a portfolio of flexible restaurant and bar options that address different markets, varied levels of owner and operator experience, and more types of food and beverage options that guests desire when traveling.

Holiday Inn is introducing a third new restaurant concept. This concept builds on the successful momentum of CASH, the brand’s F&B operating model, the rollout of the full-service Burger Theory restaurant (now in more than a dozen hotels), and the launch of a new pilot called #52 Sports Bar and Kitchen.

The new concept capitalizes on the growing trend in fast-casual service and features counter ordering, digital menus and food delivered to guests at their table. Currently in pilot phase, the new concept is seeing positive reviews from guests for the quality of service and food.

Eric Lent, Vice President, Full Service Hotels & Food and Beverage Solutions, The Americas, IHG, said, “The Holiday Inn brand has defined true hospitality for 65 years, and we are proud that the brand continues to evolve and transform. We know that design and F&B are the top two drivers of guest satisfaction in our hotels, and we are building on the success of our pilot programs to deliver enhancements that give our guests more options and drive a higher ROI for owners.”

Holiday Inn Express is to offer a new and improved Express Start breakfast bar. The updated space includes improvements across product, service and design to create a better experience for guests and increased ROI for owners. Central to this solution is the introduction of the new RATIONAL SelfCookingCenter combination oven which allows the brand to serve fresh egg and meat products each morning. It’s the first midscale hotel brand to use this innovative oven.

Jennifer Gribble, Vice President, Holiday Inn Express, The Americas, IHG, said, ‘We can now prepare and serve our guests fresh, high quality breakfast foods including fresh eggs, freshly cooked bacon and sausage and egg white omelets every day.”

The new Express Start breakfast bar, featuring updated signage and design elements, will begin rolling out to new hotels in the US and Canada this summer and existing hotels in Q1 2018.